Digital experiences will be the most important to make that first attraction from native platforms and profiles when generating new audiences. LDM Digital Marketing and Business I these new appli efforts ne to be reflect in intelligent tools for optimizing operations and investments and a personaliz visualization of the valuable information that is being generat. Decision-making can be more assertive with the reliable data at hand. It may be that you are already moving forward with this st party data constructionbut before proceing with these actionswe share with you the checklist that you should incorporate at the start of this year.
GA FB CAPI: CrossCheck LDM Digital Marketing and Business Intelligence Agency Two of the most important platforms for all brandsfrom there a large percentage of information about their audiences is Latest Mailing Database generatand both are undergoing an evolution in their systems that was born precisely from the elimination of cookies. You may have already made the migration or you already have it as a priority to start the yearbut something that we recommendespecially taking into account the relevance of these platformsis to carry out an audit by an external party.
IN this process you will be able to confirm that all the configuration steps in each of your sites are very well link to analytics and that they are really reading the kpis and metrics align to your objectives. To be one of the most valuable bases of your audiencesit would be worth double checkingdon't you think? . Smart Data Management for your st party data LDM Digital Marketing and Business Intelligence Agency To be able to turn around this constant changeit is necessary to be one step ahead of the same evolution. Activate and be assertive before the consumer decides. This is really complex when your channels depend on other sales agents or distributors. For this stageCustomer Data Platform.